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Max Mara is an Italian fashion house founded in 1951. Achille Maramotti, great-grandson of fashion designer Marina Rinaldi, completed law school but chose to pursue the family's heritage and dedicate himself to haute couture. His forward-thinking goal of producing high-quality but manufactured (rather than hand-tailored) women's clothing was a revolutionary idea at the time. The very first collection, a camel coat and a geranium red suit, both with clean, crisp cuts were an immediate success.

In the 1960s, Max Mara continued to develop its production techniques while expanding its range of products. Collaborations with notable designers of the day, such as Luciano Soprani, Karl Lagerfeld and Jean-Charles de Castelbajac helped enhance the brand's reputation and value. The company's philosophy is to emphasize the brand, rather than the contributions of an individual designer.

Max Mara today offers clothing under 35 different labels, including the Max Mara, Sportmax and Max Mara Occhiali lines, as well as a line named in honor of the family's fashion matriarch, Marina Rinaldi. The company has more than 2,000 stores in over 90 countries, and has expanded its offering to include accessories, bridal wear and perfume.

Max Mara fragrances are offered in conjunction with Selective Beauty. The first scent, Max Mara for women, was introduced in 2004.

Designer Max Mara has 6 perfumes in our fragrance base. The earliest edition was created in 2004 and the newest is from 2009. Max Mara fragrances were made in collaboration with perfumers Olivier Cresp, Vincent Schaller and Daphne Bugey.

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