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The principal GUESS scent, "Unique" Guess for ladies, was presented in the late 1980s through an association with Revlon. Parlux held the aroma permit for Guess from 2003 until 2009, when Guess started creating scents for men and ladies in conjunction with Coty.

Creator Guess has 23 scents in our aroma base. The soonest release was made in 1990 and the most up to date is from 2017. Figure aromas were made in a joint effort with perfumers Maurice Roucel, Claudette Belnavis, Steve Demercado, Ellen Molner, Bruno Jovanovic, Jacques Huclier, Laurent Le Guernec, Honorine Blanc, Barbara Zoebelein, Antoine Lie, Francis Kurkdjian, Veronique Nyberg, Guillaume Flavigny, Pierre Negrin and Bernard Ellena.