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Italian fashion house Fendi was supported by Adele Casagrande in 1918. a wedding to Edoardo Fendi crystal rectifier to a reputation modification and also the institution of the corporate known these days as Fendi, in 1925.

The house began as a shop in Rome that specialised in animal skin and furs. The business did well and boutiques outside Rome were opened within the Thirties and Forties. In 1946, the daughters of Adele and Edoardo joined the private corporation and brought contemporary concepts for the product. The daughters conjointly met AN enterprising designer in Paris WHO would be part of the corporate and take it in exciting new directions: Karl Lagerfeld.

Lagerfeld began operating with Fendi in 1965 and created the house's initial off-the-peg fur assortment in 1969. the road featured trendy shapes and innovative techniques with fur and animal skin. Lagerfeld conjointly designed the company's signature "Double F" emblem that continues to be in use these days.

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