Diesel's first fragrance, a unisex scent known simply as Diesel, was launched in 1996, in partnership with Marbert. Diesel launched several popular fragrances with Marbert before signing with L'Oreal in 2006. Diesel fragrances are aimed at the young adult market, like their other products, and are noteworthy for their unusual packaging, which has resembled such unusual items as a fist (Only the Brave) and an industrial spray bottle (the Green series).
Designer Diesel has 39 perfumes in our fragrance base. The earliest edition was created in 1996 and the newest is from 2017. Diesel fragrances were made in collaboration with perfumers Anne Flipo, Carlos Benaim, Geza Schoen, Annick Menardo, Jacques Cavallier, Thierry Wasser, Harry Fremont, Olivier Cresp, Fabrice Pellegrin, Arturetto Landi, Pascal Gaurin, Alienor Massenet, Olivier Polge, Pierre Wargnye, Nicolas Beaulieu, Antoine Maisondieu and Shyamala Maisondieu.